CODECUBE VENTURES

Joel Martinez - Orlando, FL. - Engineering leader with 20+ years of experience spanning cloud, mobile, finance, game development, and AI. Currently leading engineering for Microsoft for Startups and Azure for Education, integrating programs directly into the Azure portal and driving product-led growth features. Previously led development on Microsoft Q&A and 'Ask Learn' services. Skilled at scaling distributed teams, modernizing legacy systems, and connecting business strategy to user impact. Proven record of stabilizing fast-growing platforms and delivering cross-functional outcomes that balance velocity with quality.

Experience

Microsoft

Principal Software Engineering Manager
Sep 2021 - Present, Orlando, FL (Remote)

  • Increased scope as we take ownership of Azure for Education's engineering services (Oct 2025)
  • Shipped integrated Microsoft For Startups experience in the Azure Portal (July 2025)
  • Shipped "Ask Learn" for Microsoft Copilot for Azure (Ignite 2023)
  • Shipped AI Powered Q&A Assist (Build 2023, GA Oct 2023)
  • Led greenfield rewrite of Microsoft Q&A, fully deprecating the MSDN Forums and driving millions of $ in support deflection (Jan 2023, zero downtime)

Senior Software Engineer
Jul 2016 - Sep 2021, Orlando, FL

  • Migrated all managed API docs to docs.microsoft.com/dotnet/api using mdoc
  • Tech lead, owning overall API pipelines and docs search team
  • Piloted Azure Search cognitive features with docs index

Xamarin

Software Engineer
Aug 2013 - Jun 2016

  • Built CMS for Xamarin’s developer portal with GitHub
  • Maintained Mono's documentation tools and API doc pipelines (monodoc, mdoc)
  • Built mobile samples, hosted dev seminars, and speaker at Xamarin Evolve conferences
  • Company acquired by Microsoft

About.com

Lead Mobile Application Developer
Sep 2011 - Aug 2013

  • Team Lead for caloriecount.com mobile apps, including hiring new engineers (Android, iOS)
  • Launched Calorie Camp, a social experience which boosted engagement and health outcomes, and introduced a marketplace to connect customers with licensed nutritionists
  • Built voice-enabled food logging features

FlatRedBall LLC

Captain
Feb 2011 - Aug 2011

  • Developed Xbox and Windows Phone games in C#

Credit Agricole CIB / SetClear

Senior Engineer / Development Manager
Mar 2007 - Aug 2011

  • Designed and Built trade processing systems (ASP.NET MVC, BizTalk, MQ)
  • High volume, millions of dollars of trades settled per day

Earlier Experience

  • SiTEL (Contractor): Video integration in XNA training apps on XBox (2008)
  • G-Trade: Trade Settlement Tools (2006–2007)
  • Wee Beastie (Contractor): Managed DirectX Video rendering prototypes for XBox (2007)
  • Community MX: Co-Founder, CMS and tech writing (2002–2006)
  • Electronic Arts: Internal content and audio tools for Superman Returns game on XBox 360/PS3 (2004–2006)
  • PayPal / ASPSoft: Consultant roles (2003–2004)
  • Workable Solutions: Billing processor systems (2000–2003)
  • Convergys: Tech Support (2000)

Skills

  • Languages: C#, F#, Python, JavaScript, TypeScript, SQL, KQL
  • Frameworks/Tools: .NET, ASP.NET MVC, WCF, Xamarin, XNA
  • Platforms: Azure, Windows, Mac, GitHub
  • Other: Team Management, Public Speaking, Agile

Authored Books

  • C# 5 First Look – Packt Publishing, 2012
  • Macromedia Dreamweaver MX 2004 Magic – New Riders, 2003
  • ASP.NET Development with Dreamweaver MX: Visual QuickPro Guide – Peachpit Press, 2002

Open Source

  • Chloroplast (Static Site Generator, Wilderness Labs)
  • Mono Doc Tools (MDOC)

Volunteer

  • Orlando .NET User Group (ONETUG) Founder & President (2001–2005)

Interests

  • Game Development
  • Artificial Intelligence
  • Mobile App Development
  • 3D Printing
  • Mentoring Developers