When people take an established character name and give it to someone else.
Seriously, what the heck are they thinking? everyone knows that Bond is called mr. Kiss Kiss Bang Bang. More specifically, it was the original title for the movie Thunderball.
Maybe this movie is really just a ruse to mask the next James Bond movie?
"A murder mystery brings together a private eye, a struggling actress, and a thief masquerading as an actor."
Maybe by "private eye", they really mean "ass kicking secret agent with a license to kill"